TRANSLATIONAL PULMONARY & IMMUNOLOGY RESEARCH CENTER and SOUTHERN CALIFORNIA FOOD ALLERGY INSTITUTE

Chief Relationship Officer, Chief Marketing Officer

• Accountable for Marketing, Communications, Public Relations, Philanthropy and Patient Customer Service
• Increased website visits by 74% within 90 days
• Accelerated social media activity to more than 45% increase for each platform
• Developed key new business/site expansion strategies for 2021/2022 growth plan
• Created new product initiatives to support COVID-19 safety protocols and financial growth
• Developed relationships with philanthropic donors to support fundraising growth
• Initiated new patient customer service center process/procedures and training with SalesForce

ORTHOPAEDIC INSTITUTE FOR CHILDREN/UCLA

Head of Marketing, Communications, Business Development, Strategy/CMO

• Significantly contributed to $21M construction renovation, on schedule and on budget
• Created a cohesive marketing, communications and business plan to increase brand awareness (11%), product development and patient volume (9%)
• Collaborated with CEO, Executive Leadership and Board of Directors/Trustees on all marketing/business development strategies
• Conducted market research to identify challenges and opportunities for growth
• Created new website design, UI, UX with SEO, web analytics and Google AdWords
• Growth strategies for clinical, academic and research business plans
• Participated in major fundraising initiatives raising more than $21.3M
• Increased social media activity on Facebook and Twitter (12%)

MK MARKETING GROUP

Leadership

• Develops and leads marketing, branding, communications, and community relations efforts with executive level professionals
• Provides clear expectations and timely feedback
• Acts as a thought leader to identify areas of opportunity and differentiation through marketing initiatives
• Establishes deep, effective partnerships with leadership and serves as the primary lead to identify issues and risks and to collect and distribute information relative to marketing and branding

Business and Planning Strategy

• Establishes and manages marketing budget(s) with measurable ROI
• Tracks marketing initiatives to volumes and budgets
• Provides strategic leadership to drive best-in-class marketing plans
• Formulates and executes annual marketing plan(s) necessary to support business growth plans focused on increasing market share and revenue
• Proactively monitors the market dynamics including competitive activity, consumer and technology trends and other influencers–shares recommendations if adjustments in plans, budget or priorities are warranted
• Researches and identifies external marketing and advertising resources

Marketing and Digital Strategy

• Creates and oversees the brand building efforts based on graphics standards and style guides
• Develops communications and marketing materials (advertising, public relations, websites, etc.) that support the strategic
  marketing objectives
• Oversees creative services and production capabilities for marketing and educational materials
• Leverages cutting-edge marketing, social media, digital/e-commerce technologies and trends to provide strategy and oversight for creation of content that is displayed through digital channels
• Continually evaluates and adjusts strategies and plans to stay ahead of changing digital markets across multiple platforms
  (e.g., online, mobile, social) and competitive conditions
• Oversees and assists with special events that promote products/services
• Gathers, analyzes and evaluates market research, competitors, and industry trends and utilize that data to measure awareness,
  gauge the competition’s outreach effort, and understand what consumers look for when selecting products/services
• Develops and implements strategic and tactical marketing plans to meet organizational needs and support primary business goals

BAYLOR COLLEGE OF MEDICINE

Launched and managed Baylor’s first brand campaign including television, print, radio, digital and out-of-home in a highly competitive marketplace, increasing brand familiarity to 89 percent year one. Managed more than $10M annually for advertising, marketing and social media.

Latest and greatest campaign: Click Here

Created Baylor’s first comprehensive, integrated website for four business enterprises (www.bcm.edu)

Initiated customized intranet website for corporate healthcare client; managed creative strategy and layout/design, production (including video), content, budget and timelines.

Developed comprehensive web presence for faculty and product/service lines to increase SEO for all business units. Sampling below.

Produced multiple out-of-home advertising efforts including airports, shopping malls, etc., to increase consumer awareness.

Developed innovative, 3D donor recognition wall to recognize donors to multi-million dollar fund development campaign.

MARKETABILITY, INC.

Led the strategic direction, design and development of client marketing and branding programs.

Established and nurtured positive client relationships at the highest levels by ensuring overall client satisfaction and achieving revenue goals.

Managed a multi-million dollar portfolio and a staff of creative, account management and operations professionals.

Clients include retail, healthcare and hospital organizations, arts/entertainment organizations, health education and sports/nutrition:

Theatre Under The Stars (TUTS.com)
The Diet Coach.com
The Methodist Hospital System
DeBakey Heart and Vascular Center
LivingWell
DIGS Home and Garden

DIGS HOME AND GARDEN

Visit DIGS here.

Created and funded a new, outdoor living and garden retail concept in the Louisville marketplace. Developed marketing, operations, financial and product plans for the corporation. Attended more than 10 national tradeshows per year. Responsible for continued growth of P&L.

Increased sales volume by 60 percent in year one.

Opened second location to attract new business/client opportunities in year three.

Became the most recognized leader in outdoor furnishings in Kentucky and Indiana.

Developed sales enablement strategies and marketing plans to support business development agenda.

Defined product strategy in line with customer demands and business/marketing plans.

Lead digital marketing efforts designed to build brand awareness, generate leads to drive customer acquisition. Mix includes display, retargeting, email, social and UI/UX.

Served as brand steward ensuring the products and services are clearly defined, valued, supported and optimized for growth.

Built and shaped a highly effective sales team by hiring and training as the team scaled.

Ensured incremental and expanded investments – both consumer and trade – are qualified and proven on a measured ROI basis.

NYLCare HEALTH PLANS, INC. (A New York Life Insurance Company)

Developed name change strategies and implementation of national and local advertising/branding campaigns, marketing/sales communications.

Managed overall budget dollars for advertising ($7 million), printing ($6.5 million) and public relations ($750,000).

Designed and executed regional advertising and public relations campaigns including service area expansions.

Developed member retention plan and preventive/wellness programs.

Managed direct response analysis/market research development of NYLCare 65 service area.

Provided compliance review before distribution all speeches, articles or letters that were to be made public.

PACIFICARE HEALTH SYSTEMS, INC.

Developed advertising guidelines to protect and increase brand awareness. Established systems to maintain and oversee guidelines.

Promoted synergy with internal departments to assist in the development of advertising and marketing plans.

Effectively managed in-house advertising department.